I’ve been a content expert for 10+ years. I’m Figma-literate and know how to work with design systems.

My work spans fintech, edtech, B2B SaaS, enterprise, SMBs, and nonprofit spaces.

AI-forward? I know how to scale AI adoption, construct prompts, and train LLMs.

I used to read the dictionary for fun.

I’m a poet and interdisciplinary artist, too.

case studies

TurboTax Expert 365

building a 0-1 product

WHAT

We built an entire product from the ground up—TurboTax’s first B2B SaaS offering, which combines full-service tax filing and bookkeeping powered by QuickBooks and AI—all managed by expert in one place.

WHY

Small businesses owners need to focus on running their business, not becoming tax experts. With 75% of CPAs hitting retirement age this decade, we need modern solutions to fill this critical gap in the market.

CONTRIBUTION

Collaborated with developers to determine technical feasibility and design contraints
Contributed to PRD that had complex and ever-changing requirements, while avoiding scope creep
Built net new product flows using a hodge podge of components from other experiences
Owned all content in the end-to-end experience
Contributed to user research, learning plans, and synthesis sessions

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TurboTax Expert Assist

modernizing tax flows

WHAT

We updated a vintage internet experience while migrating the flows to a new tech stack. These redesigns delivered a streamlined experience that met our new design standards and delighted audiences.

WHY

The tech stack was over 10 years old, and the UI was dusty. We wanted to give our business tax customers a better experience.

CONTRIBUTION

Worked closely with SMEs on high-complexity tax topics
Owned all the in-product content
Wrote help icon content at critical points of need
Mapped UI data inputs to appropriate tax forms
Designed flows for special conditions and dependencies

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Affirm Returnly

designing an onboarding flow

WHAT

We designed a much-needed onboarding flow that helped users complete account setup on their own, alleviating the burden on the implementation team.

WHY

It wasn’t scalable for users to rely on the implementation team to onboard.

CONTRIBUTION

Designed new modals
Owned onboarding content
Participated in user research sessions
Consulted with implementation team to understand requirements
Build a scalable designs
Setup benchmarks for iternation

view case study

more work

TurboTax Expert Assist

becoming a hybrid designer:
same flow, new look

We did a full redesign of the Expert Assist deductions flows, but the income flows were migrated as-is and still needed more work.

We didn’t have product design support, so I did it myself—I reduced the flow from three pages to two and eliminated three points of need by writing better content.

CONTRIBUTION

Redesigned the flow
Utilized existing Figma components from libraries
Simplified the experience
Reduced cognitive load for users
Ensured a light lift for developers by reusing patterns

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H&R Block

redesigning a high-traffic homepage

I redesigned H&R Block’s homepage alongside two product designers. Because this page receives 10M+ visits per month during tax season, this project was high priority and high visibility.

The company wanted to move the needle on conversions and stay relevant to a diverse and growing user base. We also launched a new visual language.

We accomplished the following goals:

Improved conversions and captured greater market share
Improved visibility for individual products
Made H&R Block more relevant with new, fresh design

CONTRIBUTION

Made data-driven design decisions
Iterated on variants for A/B testing
Designed new modals
Owned all content

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The Gits documentary

building a site end-to-end

I launched a new site for The Gits documentary’s 20th anniversary edition to fit the vibe, narrative, and visual language of the film’s rerelease.

CONTRIBUTION

Held three working sessions with client
Created scope and workback plan
Researched a host and platform with CMS
Implemented SEO, Google Search Console, and Google Analytics
Edited and extracted assets in Photoshop
Managed registrar migration, DNS records, and custom email

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Articulate 360

creating an seo training

I created an internal training course to teach current and future content creators how to optimize their articles for SEO.

This course was built with Articulate’s award-winning product, Rise 360.

CONTRIBUTION

Conducted research to write the course
Gathered assets
Built the course
Added course to Learning Management System (LMS) library
Migrated it to a GitHub repository

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Articulate

digital storytelling

When Articulate hosted its first virtual company retreat, I put together a social media story with some fun screenshots from Slack.

The Wall Street Journal caught wind of it and wrote an article about the retreat, based on my digital storytelling.

Read the original thread or check out The Wall Street Journal article: “Your Corporate Retreat Is On—but It’s Going to Be Weirder”

CONTRIBUTION

Drafted and ideated posts
Curated assets
Strategically scheduled story installments

read the article

jade quinncontent design

jade quinn
content design