I’ve been a content expert for 10+ years. I’m Figma-literate and know how to work with design systems.
My work spans fintech, edtech, B2B SaaS, enterprise, SMBs, and nonprofit spaces.
AI-forward? I know how to
scale AI adoption, construct prompts, and train LLMs.
I used to read the dictionary for fun.
I’m a poet and interdisciplinary artist, too.
TurboTax Expert 365
building a 0-1 product
WHAT
We built an entire product from the ground up—TurboTax’s first B2B SaaS offering, which combines full-service tax filing and bookkeeping powered by QuickBooks and AI—all managed by expert in one place.
WHY
Small businesses owners need to focus on running their business, not becoming tax experts. With 75% of CPAs hitting retirement age this decade, we need modern solutions to fill this critical gap in the market.
CONTRIBUTION
- Collaborated with developers to determine technical feasibility and design contraints
- Contributed to PRD that had complex and ever-changing requirements, while avoiding scope creep
- Built net new product flows using a hodge podge of components from other experiences
- Owned all content in the end-to-end experience
- Contributed to user research, learning plans, and synthesis sessions
TurboTax Expert Assist
modernizing tax flows
WHAT
We updated a vintage internet experience while migrating the flows to a new tech stack. These redesigns delivered a streamlined experience that met our new design standards and delighted audiences.
WHY
The tech stack was over 10 years old, and the UI was dusty. We wanted to give our business tax customers a better experience.
CONTRIBUTION
- Worked closely with SMEs on high-complexity tax topics
- Owned all the in-product content
- Wrote help icon content at critical points of need
- Mapped UI data inputs to appropriate tax forms
- Designed flows for special conditions and dependencies
Affirm Returnly
designing an onboarding flow
WHAT
We designed a much-needed onboarding flow that helped users complete account setup on their own, alleviating the burden on the implementation team.
WHY
It wasn’t scalable for users to rely on the implementation team to onboard.
CONTRIBUTION
- Designed new modals
- Owned onboarding content
- Participated in user research sessions
- Consulted with implementation team to understand requirements
- Build a scalable designs
- Setup benchmarks for iternation
TurboTax Expert Assist
becoming a hybrid designer:
same flow, new look
We did a full redesign of the Expert Assist deductions flows, but the income flows were migrated as-is and still needed more work.
We didn’t have product design support, so I did it myself—I reduced the flow from three pages to two and eliminated three points of need by writing better content.
CONTRIBUTION
- Redesigned the flow
- Utilized existing Figma components from libraries
- Simplified the experience
- Reduced cognitive load for users
- Ensured a light lift for developers by reusing patterns
H&R Block
redesigning a high-traffic homepage
I redesigned H&R Block’s homepage alongside two product designers. Because this page receives 10M+ visits per month during tax season, this project was high priority and high visibility.
The company wanted to move the needle on conversions and stay relevant to a diverse and growing user base. We also launched a new visual language.
We accomplished the following goals:
- Improved conversions and captured greater market share
- Improved visibility for individual products
- Made H&R Block more relevant with new, fresh design
CONTRIBUTION
- Made data-driven design decisions
- Iterated on variants for A/B testing
- Designed new modals
- Owned all content
The Gits documentary
building a site end-to-end
I launched a new site for The Gits documentary’s 20th anniversary edition to fit the vibe, narrative, and visual language of the film’s rerelease.
CONTRIBUTION
- Held three working sessions with client
- Created scope and workback plan
- Researched a host and platform with CMS
- Implemented SEO, Google Search Console, and Google Analytics
- Edited and extracted assets in Photoshop
- Managed registrar migration, DNS records, and custom email
Articulate 360
creating an seo training
I created an internal training course to teach current and future content creators how to optimize their articles for SEO.
This course was built with Articulate’s award-winning product, Rise 360.
CONTRIBUTION
- Conducted research to write the course
- Gathered assets
- Built the course
- Added course to Learning Management System (LMS) library
- Migrated it to a GitHub repository
Articulate
digital storytelling
When Articulate hosted its first virtual company retreat, I put together a social media story with some fun screenshots from Slack.
The Wall Street Journal caught wind of it and wrote an article about the retreat, based on my digital storytelling.
Read the original thread or check out The Wall Street Journal article: “Your Corporate Retreat Is On—but It’s Going to Be Weirder”
CONTRIBUTION
- Drafted and ideated posts
- Curated assets
- Strategically scheduled story installments